Privacy policy
Last updated: April 22, 2026
This Privacy Policy describes how Abbode (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from shopabbode.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, service providers, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide, operate, personalize, improve, secure, and support the Services, process transactions, fulfill orders, conduct analytics, measure and optimize marketing and advertising, administer loyalty, referral, gift card, and review features, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can reasonably be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
• Contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other information used for account security purposes.
• Shopping information, including the items you view, put in your cart, save to your account, purchase, return, exchange, review, or personalize, as well as loyalty points, referrals, and gift card activity.
• Customer support and communications information, including the information you choose to include in communications with us, survey responses, quiz responses, and review submissions.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, tags, scripts, SDKs, web beacons, session replay tools, and similar technologies (“Cookies” or “Tracking Technologies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, operating system, IP address, approximate geolocation derived from IP, information about your network connection, referral URL, pages viewed, products viewed, clicks, cart and checkout activity, session information, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
• Companies who support our Site and Services, such as Shopify.
• Payment processors, who collect payment information (such as bank account, credit or debit card information, and billing address) to process your payment in order to fulfill your orders and provide products or services you have requested.
• Shipping, logistics, fulfillment, customer support, analytics, advertising, review, affiliate, and personalization providers.
• Social media platforms, advertising networks, and marketing partners when you interact with our Services or advertisements.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as cookies, pixels, web beacons, tags, scripts, SDKs, third-party libraries, and similar technologies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, “Third Party Websites and Links.”
Specific Tracking, Analytics, Advertising, Personalization, Review, and Affiliate Tools
In addition to the general description above, we currently use specific third-party tools on all or parts of the Site for analytics, advertising, personalization, reviews, creator and affiliate attribution, and site functionality. Depending on the page you visit, the campaign you interact with, your device and browser, and your consent choices, these tools may collect identifiers and online activity data such as cookie IDs, device IDs, browser and device information, IP address, approximate geolocation, referral data, page views, clicks, scroll and session activity, cart activity, checkout activity, purchase events, email and SMS signup activity, and related commercial or internet/network activity information.
These tools include:
• Google Tag Manager: A tag management system used to deploy and manage other tracking technologies on the Site. Google Tag Manager itself does not collect personal data directly, but it facilitates the loading and operation of the analytics, advertising, and other tools listed below. It may process technical data such as browser, device, page, and event information.
• Google Analytics 4 (GA4): Used to understand Site traffic, user behavior, traffic sources, engagement, and performance. It may collect identifiers, browser and device data, IP address, approximate location, page views, events, purchase activity, and related usage data. Data may be transferred to Google servers in the United States.
• Google Ads: Used for ad measurement, conversion tracking, remarketing, and advertising optimization. It may collect identifiers, device and browser data, IP address, pages visited, products viewed, conversion events, and advertising interaction data.
• Meta Pixel and related Meta advertising tools: Used for conversion tracking, audience creation, remarketing, and advertising performance measurement across Meta platforms (Facebook and Instagram). These tools may collect identifiers, browser and device data, IP address, page activity, cart events, checkout events, purchase events, and related advertising interaction data.
• Microsoft Clarity: A session analytics tool used to understand how visitors interact with the Site through session replays, heatmaps, and usability insights. It may collect browser and device data, IP address, page views, mouse movements, clicks, scrolls, navigation patterns, and session replay–related interaction data.
• Klaviyo: Used for email and SMS marketing, audience segmentation, onsite forms, campaign measurement, and personalized product recommendations. It may collect contact information, subscription status, purchase history, browsing activity, signup activity, and messaging engagement information.
• Rebuy: Used to personalize shopping experiences, product recommendations, cart flows, and related conversion journeys. It may collect product-view, cart, checkout, purchase, and related browsing and interaction data.
• Junip: Used to collect, manage, and display product reviews and related post-purchase content. It may collect contact information, order information, review content, ratings, and related engagement data.
• Alia: Used for interactive popups, quizzes, signup experiences, and related conversion flows. It may collect contact information, quiz or form responses, onsite engagement information, and browsing activity.
• ShopMy: A creator and influencer commerce platform used to support referral attribution and campaign performance measurement. It may collect identifiers, referral information, browsing activity, conversion data, and order attribution information.
• ShareASale: An affiliate marketing network used for affiliate tracking, referral attribution, and performance reporting. It may collect identifiers, referral data, browsing activity, transaction data, and related conversion information.
• AWIN: An affiliate marketing network used for affiliate tracking, referral attribution, and performance reporting. It may collect identifiers, referral data, browsing activity, transaction data, and related conversion information.
• Behold: Used to display shoppable social media galleries, visual merchandising, and embedded media experiences on the Site. It may collect browsing activity, page interactions, engagement with shoppable content, and related conversion data.
Each of these third-party tools operates under its own privacy policy, and we encourage you to review the privacy policies of these providers for more information about how they handle your data. These technologies are used for purposes such as operating the Site, analyzing traffic and performance, measuring and optimizing advertising, personalizing the shopping experience, supporting reviews and referrals, attributing sales or commissions, improving usability, and better understanding how users interact with the Services.
You may be able to opt out of certain tracking by adjusting your browser settings, using our cookie consent preferences or privacy preference tools where available on the Site, or enabling Global Privacy Control (GPC).
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, administer loyalty, referral, review, or gift card features, and provide other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
If you are an EEA resident, the legal basis for this processing is generally the performance of our contract with you under Article 6(1)(b) GDPR.
Marketing and Advertising
We may use your personal information for marketing, advertising, analytics, personalization, and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, to personalize your experience on our Site and product recommendations, to measure and optimize our marketing and advertising, and to show you advertisements for products or services on our Site and on other websites and platforms.
Depending on applicable law, some of these activities may constitute “sale,” “sharing,” or “targeted advertising.”
Mobile information or text messaging opt-in data and consent will not be sold or shared with third parties or affiliates for their marketing or promotional purposes. We may share phone numbers with service providers that support our messaging program, provide the Services, process transactions, prevent fraud, or comply with law. All the above categories exclude text messaging originator opt-in data and consent from any third-party or affiliate marketing use.
If you are an EEA resident, the legal basis for these data processing activities is generally our legitimate interest in selling and promoting our products and improving our Services, according to Article 6(1)(f) GDPR, or consent where required by law.
Security and Fraud Prevention
We use your personal information to detect, investigate, prevent, or take action regarding possible fraudulent, illegal, malicious, or otherwise harmful activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Article 6(1)(f) GDPR.
Communicating with You and Service Improvement
We use your personal information to provide customer support, respond to your requests, administer surveys or other feedback tools, troubleshoot, develop new features, and improve our Services.
If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in being responsive to you, providing effective services to you, and maintaining our business relationship with you according to Article 6(1)(f) GDPR.
Cookies
Like many websites, we use Cookies and similar technologies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.
We use Cookies and similar technologies to power and improve our Site and our Services, including to remember your actions and preferences, run analytics, better understand user interaction with the Services, measure and optimize advertising, personalize the shopping experience, support affiliate and referral attribution, operate review and popup tools, and improve usability and performance.
Most browsers automatically accept Cookies by default, but you can usually choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some features and general functionality to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how information is shared with third parties such as advertising or attribution partners.
Our website recognizes the Global Privacy Control (“GPC”) signal. Where required by applicable law, we treat GPC as a valid request to opt out of the sale, sharing, and/or targeted advertising processing of personal information for the browser or device transmitting the signal. If we are able to associate the browser or device sending the signal with your account, we may apply the opt-out request to the account as well, as permitted or required by law. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/.
Other than the Global Privacy Control, we do not currently recognize other “Do Not Track” signals that may be sent from your web browser or device unless required by applicable law.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
• With vendors or other third parties who perform services on our behalf, such as ecommerce platform providers, payment processors, fulfillment and shipping partners, customer support providers, IT and cloud providers, marketing providers, analytics providers, personalization providers, popup providers, review providers, security providers, and affiliate or attribution partners.
• With business and marketing partners to provide services, measure campaigns, attribute referrals, and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger, acquisition, financing, sale of assets, or bankruptcy.
• To comply with any applicable legal obligations, including to respond to subpoenas, search warrants, court orders, or similar lawful requests.
• To enforce any applicable terms of service and to protect or defend the Services, our rights, and the rights of our users or others.
We have in the past 12 months disclosed the following categories of personal information for the purposes set out above:
• Identifiers, such as name, email address, phone number, account identifiers, IP address, cookie identifiers, and device identifiers.
• Personal information categories listed in the California Customer Records statute, such as basic contact details and certain order and account information.
• Commercial information, such as order information, shopping information, purchase history, cart and checkout activity, reviews, and customer support information.
• Internet or other similar network activity, such as Usage Data and interactions with our Site, emails, SMS, and advertisements.
• Geolocation data, such as approximate location determined by IP address or other technical measures.
• User-generated content and communications.
The categories of recipients of those disclosures may include vendors and service providers who perform services on our behalf, business and marketing partners, analytics, advertising, personalization, popup, review, and attribution partners, and affiliates.
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you, except as permitted by applicable law to provide requested services, process transactions, prevent fraud, or comply with law.
Sale, Sharing, and Targeted Advertising
Depending on applicable law, we may “sell,” “share,” or process personal information for “targeted advertising” in connection with advertising, analytics, affiliate attribution, creator attribution, and similar marketing activities.
Over the preceding 12 months, this may have included the following categories of personal information:
• Identifiers, such as online identifiers, cookie identifiers, IP address, device identifiers, email address, or phone number where used for advertising or attribution.
• Commercial information, such as products viewed, cart activity, purchase history, or transaction data.
• Usage Data and other internet or network activity information.
• Approximate geolocation derived from IP address.
The categories of recipients for these activities may include advertising networks, social media platforms, analytics providers, affiliate networks, creator platforms, and other business or marketing partners.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content may be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect or absolute security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, complete transactions, comply with legal obligations, resolve disputes, enforce our agreements, prevent fraud, or support other legitimate business needs. We generally retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.
• Right to Access / Know: You may have the right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
• Right to Delete: You may have the right to request that we delete personal information we maintain about you.
• Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have the right to receive a copy of the personal information we hold about you and, where applicable, to request that we transfer it to a third party.
• Right to Opt Out of Sale, Sharing, Targeted Advertising, or Certain Profiling: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising” or certain profiling activities under applicable law.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information in certain circumstances.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you goods or services, charge you different prices, or provide you with a different level or quality of service solely because you exercised a privacy right.
• Appeal: You may have the right to appeal our decision if we decline to process your request.
• Managing Communication Preferences: We may send you promotional emails or messages, and you may opt out at any time by using the unsubscribe mechanism or instructions provided in those communications. If you opt out, we may still send you non-promotional messages, such as those about your account or orders.
U.S. State Privacy Rights
If you are a resident of a U.S. state with an applicable comprehensive consumer privacy law, you may have additional rights under that law. As of the date of this Privacy Policy, the following states have enacted comprehensive consumer data privacy laws that may apply to our processing of your personal information: California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Iowa (ICDPA), Indiana (INCDPA), Tennessee (TIPA), Texas (TDPSA), Montana (MCDPA), Oregon (OCPA), Delaware (DPDPA), New Hampshire (NHPA), New Jersey (NJDPA), Nebraska (NDPA), Minnesota (MCDPA), Maryland (MODPA), Kentucky (KCDPA), Rhode Island (RIDTPPA), and Florida (FDBR). Additional states may enact privacy legislation after the date of this policy, and we will comply with applicable laws as they take effect.
Subject to applicable law, you may have some or all of the following rights:
• To confirm whether we process your personal information.
• To access your personal information.
• To correct inaccuracies in your personal information.
• To delete personal information provided by or obtained about you.
• To obtain a portable copy of certain personal information.
• To opt out of sale, sharing, targeted advertising, or certain profiling, where applicable.
• To appeal a denial of your request, where applicable.
• To not be discriminated against for exercising your rights.
California Residents
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including the right to know what personal information we collect and how we use it, the right to delete, the right to correct, the right to opt out of sale or sharing, the right to limit certain uses of sensitive personal information where applicable, and the right to not be discriminated against for exercising your rights.
California’s “Shine the Light” law (Cal. Civ. Code § 1798.83) also permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information below.
Residents of Virginia, Colorado, Connecticut, Texas, and Other Applicable States
If you are a resident of a state with an applicable consumer privacy law, you may have rights to access, correct, delete, obtain a portable copy of your personal data, opt out of targeted advertising, sale of personal data, and certain profiling, and appeal a denial of your request, subject to the scope, limitations, and exceptions of that law.
Universal Opt-Out Mechanisms
Our website recognizes the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of personal information and targeted advertising, in accordance with applicable state laws including those of California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, and Texas. If we can associate the GPC signal with your account, we will apply the opt-out to your account as well as the device and browser from which the signal was sent.
How to Exercise Your Rights
You may exercise any applicable privacy rights by contacting us at info@shopabbode.com or at the contact information provided at the end of this Privacy Policy. To opt out of cookie-based advertising, sale, sharing, or targeted advertising where applicable, you may also use the cookie consent preferences, privacy preference tools, or “Your Privacy Choices” link made available on our Site, where available.
We may need to verify your identity before processing your request. Verification may require you to provide information such as your name, email address, or order history so that we can match it against information we have on file. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we may require proof that the agent has been authorized to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request within the timeframe required by applicable law (typically 45 days, which may be extended by an additional 45 days where reasonably necessary).
Appeals
If we deny your request and you have a right to appeal under applicable law, you may submit an appeal by replying to our response or by contacting us using the contact information below with the subject line “Privacy Appeal.” If your appeal is denied, you may have the right to contact your state’s Attorney General to submit a complaint.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, depending on where you live you may have the right to appeal our decision or lodge a complaint with your local data protection authority, state Attorney General, or other regulator with jurisdiction. For the EEA, you can find a list of the responsible data protection supervisory authorities at the European Commission’s website.
International Users
Please note that we may transfer, store, and process your personal information outside the country you live in. Your personal information may also be processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@shopabbode.com or contact us at:
Abbode
252 Elizabeth Street
New York, NY 10012
United States
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.